By Fatema Ranpura This year, TAP crossed   3× student onboarding compared to last year   — and is still counting! While this outcome was the result of sustained effort across multiple teams, from outreach to operations, what made this cycle fundamentally different was   how   we designed for onboarding. As the Design Head at TAP, we made a conscious shift: From designing steps → to designing behaviours from optimising flows → to activating systems This piece breaks down how  

Are 21st-Century Skills and Content Knowledge Mutually Reinforcing? Evidence from a Cohort of 30,000 Students Using TAP Buddy

Do students generally lose interest over time, or do they show different, stable patterns of engagement?