By Fatema Ranpura (Head of Design) In collaboration with Anamika Mukherjee (Sr. Manager, Program Implementation) and Bhoomi Shah (Design team) Most design conversations in the social sector stay pretty upstream. Theory of change, user journeys, wireframes. Very rarely do they follow the work all the way to a government school in Pune, or a BMC classroom in Mumbai. To the moment a parent actually picks up the phone to call another parent. To when a student gets handed a badge

By Fatema Ranpura This year, TAP crossed 3× student onboarding compared to last year — and is still counting! While this outcome was the result of sustained effort across multiple teams, from outreach to operations, what made this cycle fundamentally different was how we designed for onboarding. As the Design Head at TAP, we made a conscious shift: From designing steps → to designing behaviours from optimising flows → to activating systems This piece breaks down how

Are 21st-Century Skills and Content Knowledge Mutually Reinforcing? Evidence from a Cohort of 30,000 Students Using TAP Buddy